Website Privacy

Website users expect a certain level of privacy and transparency when they browse the web. Conversely, using any website or application also comes with the expectation that the data generated by a visitor is not innately private.

The Data Privacy Statement for Rutgers University Websites describes Rutgers’ practices regarding the university’s collection, use, and treatment of information that may be provided by visiting a Rutgers website, including rutgers.edu and any of its associated subdomains (e.g., newbrunswick.rutgers.edu or admissions.rutgers.edu).

This privacy statement serves as a baseline for the university. Rutgers websites, including those on Rutgers subdomains, may adopt additional processes and/or privacy practices as their specific needs require. It is recommended that all Rutgers units adopt this statement and link to it in the footer of the website. If a different statement is needed due to how the site is collecting and using visitor data, units should work with the Office of General Counsel and the Information Security Office to develop an alternate statement.

Rutgers website administrators may elect to use third-party tools that collect user data, including but not limited to Google Analytics, Microsoft Clarity, and/or various marketing technologies. These tools carry their own privacy statements that website owners should be aware of in advance of implementing on a Rutgers website.