Images

Your website is an essential marketing and communications vehicle for your unit, so use images that represent Rutgers in the best light.

Using Rutgers images

It is preferred that Rutgers websites use authentic images of Rutgers people and places whenever possible and practical. The university requires that model release forms be obtained from people you are photographing or videotaping.

The university’s digital asset library (photo and video repository) is available to Rutgers faculty and staff with a NetID.

Using public images

Also consider, when necessary, using images on your website that have a Creative Commons license or that are in the public domain. Taking a copyrighted image from another website and using it on yours without permission from the image owner is not permitted.

Using stock images

Through an enterprise wide license, Rutgers employees have access to Adobe Stock, a repository of images that are free to use. Stock images are an option when you cannot find a Rutgers image that meets your needs. Exercise editorial discretion when using stock images.

Using stock images to represent Rutgers students, staff, or faculty should be avoided.

Image optimization

Images downloaded from a stock provider or the Rutgers digital asset library are typically high-resolution, large-format images. Before uploading any image to your website, ensure the image is optimized for the web. The file size for any image uploaded to your site should be as small as possible, generally less than 1MB.