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Communicating about Rutgers

Logotypes, Signatures, and Visual Identity

Get the Rutgers logotype and signatures, access the signature generator, understand the visual identity system.    

Using the Rutgers Signature Generator

The signature generator is an online tool developed to allow Rutgers faculty and staff to request or download a new signature for a school or unit​.

A Rutgers NetID is required to access the system in order to download or request new signatures for all universitywide locations.

Download Identity Packages


Use the signature generator to access or create school and unit signatures.

Search for your school, center, or unit signature and download packages immediately.

Each signature package includes signatures with and without the university shield in the approved color formats and PowerPoint, letterhead, and email signature templates. Included formats are EPS and PNG.  

Can't find your unit's signature? Use the signature generator to create new signatures that are not already in the library. New signatures require approval and will be routed within the system. You will receive a separate email when your signature is ready for download. If you have not received your signature within five business days, please contact identity@ucm.rutgers.edu.

Samples of Rutgers Signature Styles

Using the Block R

Rutgers athletics logos, including the Block R and mascot images, are reserved for use on branded merchandise. Contact the Office of Trademark Licensing for access to these marks.