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Communicating about Rutgers


The Wow Factor

Vivid, high-resolution imagery attracts attention, conveys messages, and reflects that the university values quality.

Using Rutgers Photography

Whenever possible, it is preferable to use images supplied by and taken at Rutgers.

If you are showing students, faculty, staff, or alumni, seek out available Rutgers images or arrange for a photo shoot. Use real members of the Rutgers community, not commercial stock photography, when showing people. 

Student walking on the Livingston campus

Photography Tips

  • Whenever possible, it is preferable to use images supplied by and taken at Rutgers.
  • Using real members of the Rutgers community, not commercial stock photography, when showing people lends credibility and authenticity to your content.
  • To find photos of Rutgers students, faculty, staff, or alumni, search available Rutgers images using the Digital Asset Library.
  • If you arrange for a photo shoot be sure that all photo subjects sign a photo release form.
  • Consider using a background with Rutgers signage, or encourage your subject to wear branded clothing or accessories.
  • Rutgers faculty and staff can take free LinkedIn Learning courses covering a range of photography topics and skills. 
  • Understand where your photos will be published and shoot images that will meet your production needs.
  • If you do not have access to lighting equipment, choose a location that has plenty of available natural light.
  • If possible, set your camera to save RAW and JPG file types with each shot for maximum flexibility during the editing process.
  • Make sure to carry charged spare batteries and memory cards.
  • Remember the rule of thirds when composing your photos.
Students playing pool

Hiring a Freelance Photographer or Designer

Use the ACE program to find a Rutgers-approved vendor for graphic design, photography, and videography services. ACE vendors have master service agreements in place with the university and have been trained on Rutgers brand standards and on the university’s communications and procurement policies.

Be sure your written estimate specifies how the images should be supplied. Ask your photographer to make sure they enter all relevant metadata with the images, e.g., including their name, copyright information, and location. Contact University Communications and Marketing for help developing your request for quote and/or reviewing vendor proposals.

Consult the Photo FAQ page for general information about photography.

A photographer on location taking a picture

Video Tips

  1. Plan your video prior to filming.
  2. Subjects should not wear any clothing with logos other than Rutgers gear.
  3. Create three seconds of silence at the beginning and end of your video.
  4. Find a filming location free of clutter or personal, unwanted, or distracting items.
  5. When using a script, keep it at eye level.
  6. Always shoot in landscape format when using a camera or cell phone.
  7. Use a tripod or clip to secure the device from moving.
  8. For best composition, frame your subject centered or just a bit off-center.
  9. Use an external microphone for recording and position the speaker close to the microphone.
  10. Seek good lighting. Have your camera in front of a light source such as a window or light.
  11. Avoid reflections from eyeglasses by using additional side lighting.
  12. Film at the highest resolution your device will allow.
  13. Do a test run and review the video for any distracting noises, lighting, or reflection issues.

Tips courtesy of the School of Environmental and Biological Sciences