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Communicating about Rutgers

Branded Apparel and Swag

From shirts and pens to banners and plaques, we’ve got you covered! 

Rutgers Swag Portal

Rutgers units or departments can easily shop for a wide selection of branded merchandise at

Whether you are working to raise awareness for your unit or event, attract attention from prospective students, recognize members of the Rutgers community, or anything else where your audience would like to walk away with something Rutgers branded, the swag portal is the first place to look.

What Is Available on the Swag Portal?

Use the swag portal to find items for promotional giveaways, apparel, display materials, and lots more.

The swag portal offers discounted pricing, free standard shipping, excellent customer service, and design support to the Rutgers community.

A Rutgers NetID is needed to access the swag portal.

Screenshot of the Swag Portal website

Using the Swag Portal 

Download the Swag Portal Quick Guide [PDF] for step-by-step instructions. 

Use the swag portal to shop for thousands of products at competitive pricing with free ground shipping. University logos have been preloaded to the portal for your convenience, or you can upload your own artwork, making customizing your products easy.  

The Office of Trademark Licensing works directly with Consolidus, our primary licensed vendor, to review your artwork. The Office of Trademark Licensing, in adherence with university policy, protects and promotes the use of the Rutgers logo, signatures, symbols, phrases, and any other marks and elements that represent Rutgers University. To maintain the integrity of our brand and trademarks, all merchandise bearing the Rutgers name may only be produced by a licensed vendor. 

Rutgers Departments 

Rutgers departments can visit to shop or punchout directly through RU Marketplace. Look for the “Branded Swag by Consolidus” tile to help make checkout a breeze. 

Other Vendor Options 

If Consolidus is unable to meet your needs, the university maintains licenses with a number of local and specialty vendors. Click on the option below that best suits your needs: 

Licensee List - Internal Vendors [PDF] (promotions, awards, uniforms, and other specialties) 

Licensee List - Athletics Vendors [PDF]

A Branded Merchandise Artwork Review form must be completed prior to placing orders with these suppliers.

Remember, just because a vendor is listed in Marketplace, it does not mean they are licensed to produce products bearing the Rutgers names or logos.