User Experience
User experience (UX) refers to how visitors perceive and interact with a website. It encompasses everything from the first impression of your homepage layout to the ease of finding information and completing desired actions.
Key elements of positive UX
- Usability: Can users easily find the information they need and complete tasks intuitively?
- User Interface (UI) Design: Is your website visually appealing, well-organized, and with clear calls to action (CTAs)?
- Navigation: Is the website structure clear and logical? Can users find what they’re looking for easily?
- Content Quality: Is your website content informative, engaging, and relevant to your target audience?
- Mobile-Friendliness: Does your website display and function flawlessly on all devices (desktops, tablets, smartphones)?
- Page Loading Speed: Does your website load quickly? Slow loading times can significantly hurt user experience.
- Accessibility: Can users with disabilities easily access and navigate your website?