Use the visual identity system to create marketing assets aligned with Rutgers brand standards.
Branding and Marketing
Policies to know and resources to use when creating marketing campaigns aligned with the Rutgers brand.
Leveraging the Brand
The Rutgers name is a prominent, credible brand recognized around the world. When developing your marketing campaign goals and strategies, always leverage the Rutgers brand to enhance the visibility and credibility of your program or initiative.
Why Use the Rutgers Brand in Your Marketing?
In the simplest sense, marketing is getting information about your program or service to your target audience. Every campaign will have its own marketing success metrics. Consider what you would like the return on your marketing investment to be. It could be clicks on an ad, conversions on an email, registrations for your event, etc. Once you determine what a successful marketing campaign looks like and your strategy to achieve success, always utilize the Rutgers brand to enhance the credibility and visibility of your initiative.
As the eighth-oldest institution of higher education in the nation, Rutgers has built a prominent and credible brand for over 250 years. By using consistent Rutgers branding and marketing to the right people across multiple channels, such as email, social media, paid advertising, etc., your campaign will benefit from extended reach and increased engagement.
People love to get swag. And Rutgers swag is great because it keeps our brand on top of people's minds.
Rutgers-branded exhibit materials, including table coverings, banners, signs, and more, are available for faculty and staff to use at events on and off campus.
Locate and hire professional marketing and communications services as an extension of your team, or to handle all the heavy lifting for you.
Rutgers advertising must be reviewed and approved by UCM in advance of placement, with few exceptions. Learn more about the ad review process and advertising policy.
The Rutgers value proposition statements can be used as a content resource to help you craft your messaging.