Trademark Licensing

Trademark Licensing

The Office of Trademark Licensing, in adherence with university policy, protects and promotes the use of the Rutgers logotype, signatures, symbols, phrases, and any other marks and elements that represent Rutgers University.

Branded Merchandise and Promotional Items

All for-sale merchandise and not-for-sale promotional items bearing Rutgers name and trademarks must be approved by the Office of Trademark Licensing and may only be produced by licensees. The easiest way for departments and units to buy Rutgers branded merchandise is to use the Swag Portal found at This policy applies to both internal and external entities. Rutgers requires this oversight to:

  • Protect Rutgers from liability and reputational risks
  • Ensure Rutgers’ name and logos are properly used
  • Require fair labor and corporate responsibility standards
  • Ensure requirements and policies of the university are followed

Rutgers does not license its name or trademarks in connection with products, services, or activities that may harm the reputation of the university or are inconsistent with the university’s mission and values.

Partner Contracts

Use of the Rutgers name and trademarks are often part of contractual language found in contracts with vendors, partners, sponsors, or other organizations the university is doing business with. The request for these outside organizations to use the trademarks of the university must be reviewed and approved by the Office of Trademark Licensing. We will help guide the applications and terms of use that fit each agreement appropriately.

New Trademark Registration

Units seeking to register trademarks associated with the university must first consult with the Office of Trademark Licensing, and we will guide you through the process. All costs associated with these unit specific registrations, renewals, and protections are the responsibility of the unit seeking the trademark. Learn more about how we help you through the trademark registration process for departments.

Prospective Licensees

Manufacturers or service providers who would like to be considered for a Rutgers retail merchandise license should contact the university’s licensing agency, CLC. For corporate, research, or other partnerships, please contact the Office of Trademark Licensing.

Trademark Royalties

Rutgers trademarks are federally registered. Royalties cover the costs of registering, managing, and protecting university marks and are applied to all internal and external entities, except student organizations. Applicable fee waivers will be added before the final order is placed.

Contact Us

If you need assistance, please contact the Office of Trademark Licensing.

Aaron Spiegeland
Associate Director of Trademark Licensing
Phone: 848-932-0586

Elyse Carlson
Trademark Licensing Coordinator
Phone: 848-932-0558