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Communicating about Rutgers

Marketing Campaigns

Policies to know and resources to use when creating marketing campaigns.

Strategy before Tactics

Every campaign will have its own marketing success metrics. Consider what you would like your return on your marketing investment to be. It could be clicks on an ad, conversions on an email, registrations for your event, etc. 

Determine what a successful marketing campaign looks like and your strategy to achieve success before you begin to execute on the tactics to reach your goals.

Benefits of Marketing

In the simplest sense, marketing is getting information about your program or service to your target audience. By marketing to the right people in the right places, you'll get your message in front of who needs to see it.

By marketing across multiple channels, such as email, social media, paid advertising, etc., you'll benefit from extended reach and your audience potentially encountering your message more than once.