Locate and hire professional marketing and communications services as an extension of your team, or to handle all the heavy lifting for you.
Policies to know and resources to use when creating marketing campaigns.
Strategy before Tactics
Every campaign will have its own marketing success metrics. Consider what you would like your return on your marketing investment to be. It could be clicks on an ad, conversions on an email, registrations for your event, etc.
Determine what a successful marketing campaign looks like and your strategy to achieve success before you begin to execute on the tactics to reach your goals.
Benefits of Marketing
In the simplest sense, marketing is getting information about your program or service to your target audience. By marketing to the right people in the right places, you'll get your message in front of who needs to see it.
By marketing across multiple channels, such as email, social media, paid advertising, etc., you'll benefit from extended reach and your audience potentially encountering your message more than once.
Rutgers advertising must be reviewed and approved by UCM in advance of placement, with few exceptions. Learn more about the ad review process and advertising policy.
To better understand UCM policies, take an asynchronous course at your own pace, or contact us to schedule a training session for your department.
Join the Communicators Network to connect with your peers, ask questions and share best practices.
Just getting started and not sure what all the acronyms mean? Check out the glossary of common marketing terms that UCM has compiled.
People love to get swag. And Rutgers swag is great because it keeps our brand on the top of people's minds.
The Rutgers value proposition statements can be used as a content resource to help you craft your messaging.
Use the visual identity system to create marketing assets aligned with Rutgers brand standards.