Meet the UCM Team

UCM is the universitywide communications and marketing office of Rutgers, focusing on protecting the university brand, broadly advancing the university’s reputation, promoting Rutgers people and programs from all campuses, and managing initiatives and priorities of the university’s central administration.

Through broad channels, strategic projects and programs, and accessible resources, UCM defines the universitywide voice of Rutgers and sets the tone and standards for communications and branding at the university. In all that UCM does, promoting Rutgers’ expertise and value as a top public research university and increasing Rutgers' prominence are paramount.

The Office of Brand, Marketing, and Creative Services is responsible for the universitywide policies that guide the protection and application of the Rutgers brand, and supporting the marketing and graphic design needs of the university. Through a creative lens, the office helps promote the university, develops communications standards and materials, and provides guidance and resources to members of the Rutgers community.

The Office of University News and Media Relations is the official source of universitywide information on behalf of Rutgers University. The office promotes the innovations, research, activities, and accomplishments of the university’s faculty, staff, and students to broad audiences across the state, nation, and world through media outreach and the universitywide news center, Rutgers Today, and @RutgersU social media channels.

The Office of Business Affairs manages the budget, accounting, procurement, human resources, facilities, IT, and administrative functions. The office also serves as the liaison to other central support departments and tracks and reports key department performance metrics.