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Communicating about Rutgers
Rutgers logo
Communicating about Rutgers

University Communications and Marketing

About Us

About Us and Our Work

University Communications and Marketing (UCM) includes two major divisions—U-wide Comms and R-Comm—charged with elevating the public prominence of Rutgers. U-wide Comms is the universitywide communications and marketing department for Rutgers and includes the offices of University Brand, Marketing, and Creative Services and University News and Media Relations. It focuses on protecting the university brand, broadly advancing the university’s reputation, promoting Rutgers people and programs from all campuses, and managing initiatives and priorities of the university’s central administration. R-Comm is the communications and marketing department that focuses on promoting Rutgers–New Brunswick and Rutgers Biomedical and Health Sciences (RBHS). While R-Comm reports centrally through UCM, the department is dedicated to advancing the AAU flagship and is guided by the priorities of its two chancellors. The alignment of these two divisions within UCM provides opportunities for collaboration, clarity of message, and support of a strategic focus on elevating Rutgers' prestige and reputation.

 

By the Numbers

Highlights of FY 2022

16.5 million
pageviews
Rutgers.edu
11,000+
image downloads
Rutgers Digital Asset Library 
46.2 million
social media impressions
@RutgersU
155,000+
circulation
Rutgers Magazine 
2.3 million
pageviews
Rutgers Today 

UCM Wins Six 2022 Hermes Creative Awards

About 6,500 entries from around the world were entered in the 2022 Hermes Creative Awards, an international competition for the creative and marketing industry. UCM's work was recognized with the following achievements.  

Platinum Awards 

Gold Awards 

 

Hermes Creative Awards platinum and gold winner logos

UCM Videos Earn Prestigious Awards

Telly Award

With over 12,000 entries from all 50 states and five continents in 2022, the Telly Awards represent work from some of the most respected advertising agencies, television stations, production companies, and publishers worldwide. UCM was recognized with:

Bronze Award in Online: Non-Scripted Web Series for Faces & Voices of Rutgers

 

Collegiate Advertising Awards

The national Collegiate Advertising Awards honor excellence in higher education advertising, marketing, and promotion. Entries are judged by a panel of higher education marketing professionals on criteria that include creativity, quality, and overall experience. UCM won:

Gold Award in the TV/Video Advertising/PSA–Single category for schools with 20,000 or more students for Rutgers’ Big Ten commercial: Progress Is Earned

Telly and Collegiate Advertising award logos

Rutgers Excellence Campaign

Excellence happens at Rutgers every day, and the world needs to know. To advance the awareness of Rutgers’ excellence and support a presidential initiative to improve Rutgers' reputation, UCM launched the Rutgers Excellence campaign in 2021. Spotlighting the accomplishments and innovations of our scholars, our multichannel approach to content distribution in FY 2022 reached nearly 4 million readers and resulted in 138 million impressions.

UCM created 63 unique pieces of Rutgers Excellence content that were distributed across multiple channels to about 4 million readers.

Using cultivated lists to reach academic leaders and other higher education influencers, UCM sent 77 direct emails featuring university accomplishments and initiatives, promotional content, and faculty and student achievements.

To reach target-specific audiences of academic leaders and alumni working in higher education, 29 sponsored LinkedIn posts were placed.

UCM and the Office of Research launched the Rutgers Research Newsletter in 2021 that reaches about 9,300 academic leaders and researchers with an open rate of 30 percent.

200 digital and print ad placements ran in focused media outlets including The Chronicle of Higher Education, Inside Higher Ed, Science, Nature, The Washington Post, and The New York Times.

Proactive outreach to news media has earned the attention of 12 target publications, selected for their influence on higher education leaders. Rutgers has appeared 900+ times in these media outlets, with mentions about Rutgers' initiatives, research, faculty, and students.

Rutgers Today

Rutgers Today is the universitywide news center promoting news, features, and videos with daily content additions and updates on all things Rutgers. 

Highlights of FY 2022

  • 2.3 million pageviews
  • 610 daily and special issues published
  • 350+ stories written or edited

Distribution channels

Rutgers Today enewletter

Rutgers Magazine

Rutgers Magazine is the only universitywide magazine that promotes Rutgers, its programs, and its people through engaging and informative stories that inspire pride, enthusiasm, and support for the institution among alumni, the university community, and friends of the institution.

  • 155,000 per issue circulation
  • 350+ stories produced
  • 2x per year published
  • 60,000+ website pageviews annually

 

    Rutgers Magazine Spring 2022 cover

    Rutgers.edu

    The universitywide gateway site to Rutgers, UCM manages this important channel to the Rutgers digital universe.

    • 16.5 million pageviews in FY 2022
    • 2.9 million visitors
    A person viewing the Rutgers website on a laptop

    Faces & Voices of Rutgers

    Faces & Voices, an award-winning, collaborative video series, tells the Rutgers story through its greatest asset – the students, faculty, staff, and alumni who make it a dynamic place of discovery and enrichment. Through a series of conversations over two seasons, President Holloway learns about Rutgers from the individuals who exemplify the university's diversity, commitment, and impact. Shared through Rutgers channels, the series also premiered on the Big Ten Network in January 2022.

    Faces & Voices of Rutgers

    University News and Media Relations

    UCM tracks all news coverage of Rutgers and develops daily, monthly, quarterly, and annual news coverage reports for university leadership and governing boards that capture the breadth and sentiment of the coverage.

    Highlights of FY 2022

    815,000+
    news stories citing Rutgers
    551
    Rutgers experts in the news
    9 out of 10
    Rutgers news stories are favorably ranked as neutral to positive for the institution

    Managing Universitywide Social Media Accounts

     UCM tracks, manages, and monitors the five @RutgersU social media accounts: LinkedIn, Twitter, Facebook, Instagram, YouTube.

    Highlights of FY 2022

    750,213
    total social media followers
    46.2 million
    social media impressions
    @RutgersU channels
    3,253
    social media posts

    Monitoring Rutgers across All Social Media Channels

    UCM uses social media listening tools to monitor the conversations people are having about Rutgers across all social media to gain insights that inform our understanding of public sentiment regarding Rutgers, its reputation, and its overall brand.

    1.5 million Rutgers brand mentions in FY 2022

    Mentions are counted across over 100 million data sources, in 50+ languages, and across 25+ social networks and other platforms.

    Graphic treatment of social media icons

    Issues, Emergency, and Crisis Management Communications

    UCM coordinates with Institutional Planning and Operations and communication teams across the university to notify the Rutgers community of urgent issues, testing, and emergency notifications.

    University Initiatives and Communications

    UCM provides communications planning, consultation, promotion, and support for selected universitywide initiatives, events, and programs.

    As the COVID-19 virus moves from pandemic to endemic, UCM continued to inform our community about steps taken to protect health and safety, such as the spring 2022 booster documentation requirement for eligible faculty, staff, and students.

    240 news stories
    3,807 pageviews
    on Rutgers Today
    328,549 impressions on social media

     

     

    In support of the Cannabis Decriminalization Impact Task Force, UCM created a comprehensive communications plan to inform the university community about the continued prohibition of cannabis on campus. A webpage includes FAQ, resources, the task force report, and university policies about the prohibition of the use and possession of cannabis on university property.

     

    In June, UCM promoted the 2022-2023 budget approval, a roundup of highlights, and the appointment of the Gloria Steinem chair.

    96 news stories
    2,133 pageviews
    on Rutgers Today (roundup)
    2,644 pageviews on Rutgers Today (Gloria Steinem chair)
    32,778 impressions on social media (Gloria Steinem chair)

     

     

     

     

    Rutgers Pride Campaign, #DYKRutgers

    UCM designed a campaign to deliver bite-sized institutional facts and figures to build pride among our strongest brand ambassadors: faculty, staff, students, alumni, and Rutgers supporters. Distributed through myRutgers portal, search.rutgers.edu results, and social media, we use #DYKRutgers (Do you know Rutgers?) to frame the collection of weekly university facts, many correlating to major news stories, holidays, or events.

    Rutgers Pride Campaign graphics

    Rutgers Core Component Library

    The RCCL is a multi-template, 65+ component building tool for websites that empowers university units to create brand-forward, accessible sites with an improved online presence and better user experience. It is managed by UCM, R-Comm, and the Office of Research. Using Drupal (and in the future WordPress), the component library will continue to grow to meet the web needs of the university.

    Examples of Sites Created by Units Using the RCCL

    Photography and Other Digital Assets

    UCM provides the Rutgers Digital Asset Library to store, organize, and share photos and videos with the university community. Providing access to thousands of images and a growing number of videos, the self-serve asset management tool is accessible to faculty and staff who can create collections and share and download photos and videos.

    Highlights of FY 2022

    • 19,500+ total assets in database
    • 11,000+ assets downloaded
    • 5,000+ assets added
    Login screen of the Rutgers Digital Asset Library