Rutgers Logos & Identity Elements

The university's logotype, signatures, and other main marks comprise Rutgers Visual Identity System, a key element of Rutgers' brand. These marks may not be altered in any way: 

Need logo files? Visit Logos and Templates to download files in various formats. Before using logos or elements of Rutgers Visual Identity System, please read our Guidelines for Use.

Questions? Contact the visual identity project manager.


Logotype

RU Logotype           Logotype with shield

A logotype is a logo composed of text. In our case, it is the word "Rutgers." The Rutgers logotype is the primary element of the Rutgers Visual Identity System.

  • The logotype or an approved version (see below) of the Rutgers logotype with signature must appear on all Rutgers communications.
  • It may not be modified in any way.
  • Using the logotype alone is the preferred way to represent the university.
  • The Rutgers logotype may not be attached to any typographic or graphic element other than a unit signature or the Rutgers shield (see below).

Logotype with signatures

When greater definition is needed, the university offers an approved logotype with a signature line (text under the Rutgers logotype) in one of the categories below. For design consistency, please do not attempt to make these signatures on your own. Many signature files are available for download in Logos and Templates. Have questions or would like a signature created? Contact the visual identity project manager.

Logotype with State University Signature Shield with State University Signature
State University Signature Rutgers Shield with State Signature
Logotype with a Chancellor-Level Signature Shield with a Chancellor-Level Signature
Logotype with a Chancellor level Signature Rutgers Shield with Newark
Logotype with a School, College, or Unit Signature Shield with a School, College, or Unit Signature
Logotype with signature of School of Engineering Shield with logotype and Law School signature

Rutgers Health logotype

In 2016, the Board of Governors approved the establishment of Rutgers Health, a single brand for all of Rutgers' patient care and services.


The Shield

Rutgers Shield

Introduced in celebration of Rutgers' 250th anniversary in 2016, the shield honors our roots and affirms our values. Learn more about the symbolism in the Rutgers shield. The shield may be used alone or alongside the Rutgers logotype or the Rutgers logotype with a signature.


The Block R

spirit mark

Perhaps Rutgers' most-recognized symbol, the Block R is used as a spirit and athletic mark, and may:

  • only reproduced in red (Pantone® 186) or white; with or without a black, white, or red (Pantone® 186) outline. It may never be reproduced in black.
  • not be filled with text, designs, or symbols; a double outline may not be placed around it;  and you may not place anything on top of it.
  • not be used in conjunction with or in place of the Rutgers logotype. Its use on stationery is limited to Rutgers intercollegiate athletics.
  • be used, with permission from trademark licensing, with an academic discipline designation or the name of a service, outreach, or research group exclusively on spirit merchandise, such as hats, shirts, and mugs.

For information on using the Block R:


University Flag

University flag

The official Rutgers University flag is flown at the entranceways of university buildings or at special university events such as commencement. This flag design is not approved for use in any other forums or under any other circumstances. The university flag may be borrowed by faculty and staff using the exhibit kit. For information on how to order an official university flag, please contact the Office of Trademark Licensing.