Shapes
There are four approved shapes, distinguished by category:
Shield - Academic Program badges
Circle - Student Life Program badges
Hexagon - Professional Development Program badges
Square - Standalone or other program badge types
Digital certification badges are web-enabled versions of a credential outcome. A digital badge enables its recipient to share their certified skills online.
A digital badge makes it easy to validate abilities with potential employers, academic institutions, colleagues, and peers.
University Communications and Marketing and Academic Affairs collaborated to develop visual identity guidelines for digital badges that comply with the Rutgers University Visual Identity Policy. The goal is to apply elements and colors from the visual identity system, while still allowing the badge designs to be informative and flexible.
There are four approved shapes, distinguished by category:
Shield - Academic Program badges
Circle - Student Life Program badges
Hexagon - Professional Development Program badges
Square - Standalone or other program badge types
The Rutgers logotype without a signature is used on Academic Program, Professional Development, and Standalone badge types in the top third of the badge.
The Block R is a spirit mark and is used on Student Life and Athletics badges only
The tops of the badge designs are limited to colors from the Rutgers visual identity primary color palette– red, white, and black–combined with the logotype.
The bottom third of the badges may use a color from the primary or secondary visual identity color palette.
A center ribbon is used for the badge program name. Character count and fonts are specified in the templates.
The lower third of the badge design is used for the name of the sponsoring unit. Font and character limits are specified in the templates.
Templates include a corner or bottom area of the badge to indicate the level.
Topic icons can be used in the lower third of the badge design.
There are two ways to design your Rutgers digital badge.
Access the Microsoft PowerPoint template that includes instructions to create digital badges from approved templates. Save a copy of the template file to create your own badges.
Watch: Digital Badge Microsoft PowerPoint Template Tutorial
Access the instructions and templates for using Adobe Illustrator to create digital badges from approved templates. Save a copy of the template file to create your own badges.
Watch: Digital Badge Adobe Illustrator Template Tutorial