Social Media Help
Keep up with—and be part of—the conversation.
Why Use Social Media?
Use social media to:
- Build a sense of community through shared conversations and discussions
- Distribute news and information that interests your audience
- Monitor and research public opinion about your unit
- Reach a large audience in a crisis
Remember, there are many important considerations to make before committing to maintaining a social media presence.
The resources on this page will guide you in successfully starting and managing social media accounts.
Get Help with Social Media
Read the Social Media Guidelines document for information on using social media at Rutgers, keeping your account secure, managing user roles and access, and more.
The Social Media Playbook will help you define and measure your goals, and develop a strategy for your unit’s social media presence.
The Social Media Training Course gives an overview of the major platforms, tips for effective posts, and best practice reminders.
Important Policies
Social media administrators must adhere to university policies addressing issues such as protecting the privacy of students and patients, as well as the use of university logos and images.
Social media administrators should follow all applicable university policies when posting and responding to content on social media websites, including, but not limited to:
- 70.1.1 Acceptable Use Policy for Information Technology Resources
- 80.1.2 Rutgers University Trademark Management and Licensing Policy
- 80.1.3 Purchase of External Advertising
- 80.1.4 Endorsements, Sponsorships, and Advertising in and on University Assets and Communication Materials
- 80.1.5 University Visual Identity
- 80.1.6 Communication and Relations with the News Media
Rutgers University's Official Channels
Find links to the university's official channels and other accounts maintained throughout the Rutgers community by using the social media directory.
Conduct on Personal Social Media Accounts
Faculty, staff, and students should always be aware of how they identify and present themselves to the public via their own accounts as they may be seen as de facto Rutgers authorities.
If you distribute or comment on information related to Rutgers via personal accounts, it’s important for you to clarify whether you are doing so in an official capacity or as a private individual. Make it clear that your personal comments represent your own viewpoints and not those of the university or its administrators. Keep in mind that any of your social media conduct may be copied or distributed by others long after you post it. You may be held liable for published information or find that it is used against you in an employment situation. Faculty and staff should also be sure to follow all applicable university policies, including but not limited to, those addressing student and patient privacy, when conducting their own activities on social media.