Universitywide Logos

The official logos and elements in the Rutgers Visual Identity System are the only sanctioned marks for use across the university. The assets available below may be used for official purposes as long as the visual identity guidelines are followed. Contact us with any questions at identity@ucm.rutgers.edu.


Using your NetID, download the files, which are in compressed ZIP format. These files contain EPS and PNG files (with and without the shield), along with templates for:

  • Desktop letterhead
  • PowerPoint in wide and standard formats
  • Email address PNG file

Rutgers University

Rutgers Logotype

Rutgers Shield

Logotype with State Signature

Referencing the university

The name “Rutgers, The State University of New Jersey,” should be used in those instances when you are referring to the university as a whole or to the central administration of the university. The full name should be used in copyright notices to ensure that appropriate rights and protections extend to the full university. The full name may also appear in website footers, addresses, or other instances where a formal designation is appropriate. For additional style topics specific to Rutgers, refer to the Rutgers Editorial Style Guide.